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Lauren London Pays Tribute to Nipsey Hussle in Puma’s “Forever Stronger” Campaign (VIDEO)


Lauren London is doing her half to be certain The Marathon continues.

The actress has teamed up with Puma for his or her “Forever Stronger” marketing campaign, and a video montage, created by London herself, serves as a heartfelt tribute to her late boyfriend Nipsey Hussle, who was shot and killed in late March.

The three-and-a-half minute clip exhibits London cruising by the streets of Crenshaw and Slauson, the place Nipsey was raised and in addition tragically killed, all whereas reciting a poem written by Nipsey’s sister, Samantha Smith.

“Pain is the light, pain is insight. The body hurts, but the spirit grows. The flesh is starving while wisdom overflows. I got a question only lord knows… Does life birth us twice?” says London, the mom of Nipsey’s 3-year-old son Kross.

She continues: “There is nothing to hide here, no way to pretend. We relate, we disagree, we disengage. We are running into each other. We are the song that writes itself.”

The video ends with Lauren standing in the center of a road lined with palm bushes—the very same location in the Crenshaw neighborhood the place she and Nipsey shot their now-iconic GQ journal characteristic.

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“Lauren London is proud to join forces with PUMA to support her on this next chapter of her journey,” the video’s description reads on YouTube. “This piece was a creative vision Lauren wanted to bring to life to signify the continuation of her marathon alongside PUMA. Forever Stronger.”

This previous September, Puma launched The Marathon Clothing assortment in partnership with Nipsey’s property with the entire proceeds going to his Neighborhood “Nip” Foundation and his kids’s belief.




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